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Broad expertise,
a precise direction

The Olymel executive team brings together skills in a variety of areas. Its expertise covers all aspects of the functioning of a modern food processing company of Olymel's size.

From management, food safety, human resources, financial administration, procurement and operations, to production, sales, marketing, logistics and the environment, the members of the executive are responsible for fulfilling Olymel's mission, while complying with the company's values.

In each of their areas of responsibility, the members of the executive work to ensure the quality and integrity of Olymel products and bring continuous improvement to its manufacturing processes. They require that the human resources for which they are responsible regularly take training to update their skills.

They are open to innovation in all aspects of their activities, and always prepared to question the way things are done. They pay close attention to their employees and customers and keep abreast of the latest consumer trends in order to better adapt to change.

These are Olymel's executive officers, a team
bound by a common desire to successfully
produce the best possible food in order to
feed the world.

 

The management team

Réjean Nadeau President and Ceo of Olymel L.P.

Réjean Nadeau

President and Ceo of Olymel L.P.

Réjean Nadeau

Réjean Nadeau has dedicated his professional life to the agrifood processing industry. Feeding the world could have been his motto from the beginning of his career. The holder of two bachelor's degrees from Laval University, one in education and another in industrial relations, Réjean Nadeau joined the Coop fédéree in 1976.

A visionary and innovator, Réjean Nadeau has initiated numerous major projects. For example, he created Unidindon, Canada's largest company operating in the turkey sector, partnering with Exceldor. He combined the operations of the Coop fédérée pork and poultry sectors in the subsidiary Olymel. He carried out the acquisition of Canada's largest pork processing plant in Red Deer, Alberta. He also completed the merger of Olymel with Supraliment, the meats division of Groupe Brochu, adding the famous Lafleur deli brand to its Olymel and Flamingo brands. He created a business partnership with Westco, a New Brunswick poultry producer, to build the Sunnymel chicken slaughterhouse and butchering plant, which now serves the Maritimes. He acquired the second largest hog producer in the country, Big Sky Farms of Saskatchewan, to secure Olymel's supply in Western Canada.

In less than 20 years, Réjean Nadeau spearheaded an expansion that has given Olymel an active presence in Quebec, Ontario, New Brunswick, Saskatchewan and Alberta. Under his leadership, Olymel has continued to modernize, find new markets for its products, develop innovative solutions and meet the expectations of customers and consumers.

He has served on several boards of directors and is also involved with many charities. Under his leadership, the company has also garnered numerous awards for its products and the originality of its marketing, as well as for its management of human resources. In November 2013, Réjean Nadeau was honoured by being inducted into the Association des détaillants en alimentation (ADA) Hall of Fame for lifetime achievement.

Olymel today employs close to 10,000 persons in Canada, exports to over 65 countries, generates sales of $2.5 billion and is a leader in its field. And all this is undoubtedly thanks to Réjean Nadeau's dynamism and commitment.

Procurement
Paul Beauchamp Senior Vice President

Paul Beauchamp

Senior Vice President

Paul Beauchamp

Paul Beauchamp joined the Olymel executive team in 2000 and currently holds the position of Senior Vice President. In this capacity, he is responsible for supply in the hog and poultry sectors, is also in charge of corporate affairs, communications and public affairs, and acts as the company's spokesperson. He is also directly involved in decisions about acquisitions, mergers, partnerships and business strategy.

Mr. Beauchamp previously served as Secretary and Vice President for Corporate Affairs at Lactel from 1996 to 2000, and as Director of Public Affairs for the Coopérative Fédérée de Québec from 1992 to 1996. He also worked for the Government of Quebec from 1985 to 1992 as Chief of Staff to the Ministers of Agriculture, Fisheries and Food, as well as the Minister of Education.

Paul Beauchamp is a graduate of Laval University, where he studied law and economics. He has been a member of the Quebec Bar since 1986.

Yvan Brodeur Vice President Poultry Procurement

Yvan Brodeur

Vice President Poultry Procurement

Yvan Brodeur

Yvan Brodeur began his career at Olymel in 1991 as Chief Accountant for Aliments Flamingo, which was a subsidiary in the Poultry Division of La Coop fédérée at the time. He is currently Vice President, Supply, Poultry and is responsible for ensuring that Olymel slaughterhouses and butchering facilities receive the deliveries of chickens or turkeys they need for smooth operations and satisfy the needs of Olymel's various customers. As part of his activities, he must also oversee development and maintenance of close relationships with poultry breeders in Quebec, New Brunswick and Nova Scotia, as well as the Chicken Farmers of Canada.

In connection with his earlier duties with the Olymel Finance Department, he participated actively in various stages of the company's development, including acquisition of the plant in Red Deer, Alberta (2001), a co-ownership agreement with Volaille Giannone (2005) and the merger with Supraliment, the meats division of Groupe Brochu (2005). Before joining Olymel, Yvan Brodeur worked at the accounting firm KPMG, and was an instructor in accounting at the École des Hautes Études Commerciales de Montreal (HEC). He also holds a CPA-CA and an MBA from the HEC.

Very active in the poultry industry, Yvan Brodeur is also president of the Association des abattoirs de volailles du Québec and Vice President of the Quebec Task Force on Control of Poultry Diseases (EQCMA). He has also collaborated in research on antibiotic-free chickens with the Faculty of Veterinary Medicine at University of Montreal.

Don Brookbank Vice President, Procurement, Western Canada

Don Brookbank

Vice President, Procurement, Western Canada

Don Brookbank

Don Brookbank joined the Olymel family in 2003. With over 40 years of experience in the pork and poultry processing businesses, Don has the experience needed to work closely with producers and partners in industry and all levels of government. Throughout his work life he has been an involved industry leader, serving as Director on various industry boards such as the Turkey Farmers of Canada, the Poultry Processors Council and Alberta Quality Pork.

Don's passion for food production began as a youth growing up on a Saskatchewan grain farm, where his pride and respect for agriculture and food processing began—and continues today.

Steve Morin Vice President Pork Procurement

Steve Morin

Vice President Pork Procurement

Steve Morin

Steve Morin joined Olymel in 2003. As Vice President, Supply, Pork, he is responsible for supplying slaughtering facilities with hogs, as well as ensuring that deliveries respect deadlines and are fully coordinated with operations. As part of his duties, he must also administer payments for deliveries and maintain good business relations with hog producers.

Before joining the Olymel team, Steve Morin worked as an auditor in a major chartered accounting firm. He also worked at the Société générale de financement du Québec (SGF-Soquia), where he held the position of Vice President, Investments. He is a member of the Board of Directors of the Canadian Meat Council and chairs the Board of Directors of Cintech Inc. an agrifood technology transfer centre affiliated with the St-Hyacinthe community college.

Operations
Vacant Senior Vice President, Operations, Pork

Vacant

Senior Vice President, Operations, Pork

Vacant
Maïco Rodrigue Vice President, Operations, Fresh Pork

Maïco Rodrigue

Vice President, Operations, Fresh Pork

Maïco Rodrigue

Maïco Rodrigue was promoted to the position of Vice President, Operations, Fresh Pork in June 2016.  Since 2003 he had served as manager of the Olymel hog slaughterhouse and butchering plant in Vallée-Jonction in Beauce, a facility that employs over 1,000 persons. Reporting to the Senior Vice President, Operations, Pork, he is responsible for the hog slaughterhouses and butchering facilities at Vallée-Jonction, Princeville (Central Quebec), St-Esprit (Lanaudière), Red Deer (Alberta), and the pork deboning plant in St-Hyacinthe. In total, more than 3,800 employees work under his direction. Maïco Rodrigue, who has also performed the duties of cost technician, quality controller, supervisor and production manager in the course of his career, possesses a wide range of experience that gives him a complete grasp of all the operations and challenges of the fresh pork sector. During his career, he also held the position of plant manager at MAAX from 1998 to 2003. In addition to a solid background in operations management, he holds a CEGEP diploma in Industrial Management and a certificate in Administration from Laval University.

Normand Vallière Vice President, Operations, Processed Pork

Normand Vallière

Vice President, Operations, Processed Pork

Normand Vallière

Normand Vallière was appointed Vice President, Operations, Processed Pork in June 2016. Working under the responsibility of the Senior Vice President, Pork Operations, Normand Vallière oversees Olymel's pork further processing plants in St-Henri-de-Lévis on the South Shore of Quebec, Anjou (Montreal), Trois-Rivières, Drummondville and Cornwall, Ontario. Before his appointment to this new position, he had served as Manager of Operations, Processed Pork since 2012. He has extensive experience in production supervision in agri-food facilities as well as plant management in both the poultry and pork sectors. In the mid 90s, Normand Vallière was successively supervisor at the poultry further processing plant in Ste-Rosalie and head of production at the Iberville plant. He then moved on to work with Cargill food processing and Exceldor as plant manager. Returning to Olymel in 2005, he first held the position of manager of the Iberville poultry further processing plant, and then, in 2009, manager of the pork further processing facility at St-Henri de Lévis. With a career spanning more than 20 years at Olymel, he has an in-depth knowledge of the requirements of production and all aspects of operations in the further processing industry.

Martin Rondeau Vice President, Operations, Poultry

Martin Rondeau

Vice President, Operations, Poultry

Martin Rondeau

Martin Rondeau joined Olymel in 1989, initially in the Poultry Division of La Coop fédérée where he was production supervisor at the chicken slaughterhouse and butchering plant in Joliette, Quebec. Then, from 1999 to 2009 he was Manager of the Unidindon plant (a partnership between Olymel, with 68%, and Exceldor, with 32%) in St-Jean-Baptiste-de-Rouville, the largest plant specializing in turkey slaughtering and processing in Canada. During the same period, he was also appointed director of poultry sector operations, a position he combined with that of manager of the Unidindon plant for a few years. In 2009, Mr. Rondeau was appointed Vice President, Operations of the poultry sector, and in that capacity is responsible for managing seven fresh poultry and processed poultry production facilities with over 2,500 employees. As an expert in the poultry sector, Martin Rondeau was directly involved in the design and construction of the Sunnymel chicken slaughterhouse and butchering plant, the most modern in Canada, located in Clair in the Madawaska region of New Brunswick. This facility, designed to serve the Maritimes market in particular, represents an investment of $55 million, and was created through a partnership between Olymel and Groupe Westco, one of the largest poultry producers in Canada.

Denis Trahan Vice President, ATRAHAN Transformation Inc., a Division of Olymel

Denis Trahan

Vice President, ATRAHAN Transformation Inc., a Division of Olymel

Denis Trahan

Denis Trahan joined the Olymel management team in February 2016. He currently holds the position of Vice President of ATRAHAN Transformation Inc. This division of Olymel, located in Yamachiche, Quebec, employs over 350 persons and specializes in hog slaughtering and butchering. Denis Trahan has extensive experience in the agri-food industry, having worked since 1993 in the family business ATRAHAN Transformation Inc., which he managed for many years until its operations were merged with Olymel in 2015. Under his leadership, ATRAHAN Transformation Inc. has ranked among the best managed companies in Canada year after year since 2003. In the early 90s, Denis Trahan devoted two years of his life to working in business start-up assistance in Madagascar under the United Nations Development Program (UNDP). Heavily involved in food processing industry representative bodies in Canada, Denis Trahan has been a director of the Fonds de développement de la transformation alimentaire for 15 years, and was a director of the Canadian Meat Council from 1995 to 2005.

Robert Brunet Vice President, Swine Production, Eastern Canada

Robert Brunet

Vice President, Swine Production, Eastern Canada

Robert Brunet

Robert Brunet was appointed Vice President, Swine Production, Eastern Canada in January 2014. He is responsible for coordinating the breeding and animal production activities of Olymel's hog sector, in particular in the area of technical services and advice to swine producers. Before joining Olymel, Mr. Brunet had held the position of General Manager of the livestock sector at La Coop fédérée since 2010, and same position with the Cooperative swine group since its inception in 2011. He was General Manager of La Coop St-Damase from 1991 to 1996, and subsequently held various positions at La Coop Comax, serving as general manager of this cooperative from 2002 to 2009. He began his career at La Coop in March 1991 as a management trainee. Prior to that, for 5 years he had been controller, and later general manager, of a company specializing in poultry and hog production. Robert Brunet holds a degree in Business Administration from the University of Ottawa.

Casey Smit Vice President, Swine Production, Western Canada

Casey Smit

Vice President, Swine Production, Western Canada

Casey Smit

Casey Smit joined Olymel in January 2013 as Vice President, Production with the purchase of Big Sky Farms in Saskatchewan. With more than 20 years of experience in the hog industry, he has been involved in all aspects of the business.  He has been a member of the Saskatchewan Pork Policy Committee and numerous feed industry committees. He is also past director of the Saskatchewan Division of Animal Nutrition Association of Canada (ANAC) and the Saskatchewan Bison Association.

Alexandre Tarini Vice President, Logistics

Alexandre Tarini

Vice President, Logistics

Alexandre Tarini

In January 2018, with nearly 25 years of experience in supply chain management and operations management, Alexandre Tarini joined Olymel's team as Vice President for the Logistics sector.

As part of his duties, Alexandre Tarini is responsible for planning the production of all plants, purchasing meat, packaging and dry matter, distribution centers, inventory management and local, national and international transport. He is also responsible for customer service, for which he focuses on excellence.

Prior to joining Olymel, he has distinguished himself in various industries such as fermented beverages, fruits and vegetables, dairy products, meats and pharmaceuticals, for leading organizations such as Lallemand Inc. , MolsonCoors and Metro Richelieu 

He has successfully completed many achievements such as the negotiation of collective agreements, the establishment of a logistics division in Europe, the construction of distribution centers and the merging of distribution networks, to name but a few. -this. He knows how to use his rich expertise acquired during his career, to develop strong professional relationships with our business partners as well as our internal and external customers

Generous of his knowledge, Alexandre also taught international trade at Collège-Bois-de-Boulogne and Collège O'Sullivan; he holds a bachelor's degree in Business Administration - Finance and International Management from HEC Montréal.

Marco Dufresne Vice President, Engineering and Project Management

Marco Dufresne

Vice President, Engineering and Project Management

Marco Dufresne

In 2017, Marco Dufresne joined the Olymel management team as Vice-president, Engineering and Environment. His responsibilities in this position include major engineering projects and all environmental initiatives.  He is also responsible for Olymel Machinery, which designs and manufactures custom machinery for operating units.

Marco began his engineering career with candy manufacturer Cadbury and Uniboard. He went on to serve as engineering director, plant manager and corporate director of engineering at Cargill, where he was a corporate expert in project management, engineering management, maintenance management and ongoing improvement, in addition to heading Case Ready’s OPEX group.

Marco graduated from École Polytechnique with a degree in electrical engineering and has been a member of the Ordre des Ingénieurs du Québec since 1996.  He also holds a degree in astrophysics from the Université de Montréal and obtained his Lean Six Sigma Master Black Belt certification in 2013.

Sales & Marketing
Richard Davies Senior Vice President, Sales and Marketing

Richard Davies

Senior Vice President, Sales and Marketing

Richard Davies

As Senior Vice President, Sales and Marketing, Richard Davies has had executive responsibility for these two sectors, in addition to R&D, since 2004. Before Olymel was founded, starting in 1983, he held various positions at La Coop fédérée, particularly in the areas of account management and management of sales teams. He has a vast experience in domestic and international markets, and extensive knowledge of their workings. His duties include maintaining close links with Olymel customers at home and abroad, concluding important agreements with key players in the industry and ensuring that, as it evolves, the company is still able to meet the demands and requirements of its customers wherever they are. Richard Davies was an executive member of the Board of Canada Pork International from 1994 to 2004.

Alain Héroux Vice President, Sales, Processed Meats

Alain Héroux

Vice President, Sales, Processed Meats

Alain Héroux

Alain Héroux joined the Olymel team as Vice President, Sales, Processed Meats in the retail sector in 2005. His responsibilities include managing national brands and private labels manufactured by Olymel, as well as sales of processed products, for both house brands and private labels, in the United States. He is also responsible for the development of marketing strategies and management and analysis of product categories in the market. He has over 30 years of experience in the field of food production, particularly in the area of bacon. He is recognized as an expert on all aspects of this staple item on the consumer's breakfast table.

Daniel Rivest Vice President, Sales, Fresh Meats

Daniel Rivest

Vice President, Sales, Fresh Meats

Daniel Rivest

With over 20 years of experience in the food processing industry in Canada, the United States and the United Kingdom, Daniel Rivest joined the Olymel executive as Vice President, Sales, Fresh Meats in August 2016. Throughout his career, Daniel Rivest has worked in the retail, food service, sales and marketing sectors, developing an intimate knowledge of all the industry's workings. He also gained valuable expertise in sales team management and strategic development, always focusing on achieving business objectives in terms of results. Until 2015, Daniel Rivest held the position of Vice President, Industrial Sales and Vice President, Sales, Food Service at Agropur Operations Canada. Prior to that, he held the position of Senior Director, Strategy and Key Accounts at Molson Coors Canada, and served in management positions at Parmalat Canada and Kraft Canada. He holds an Executive MBA for managers from University of Sherbrooke and a Bachelor of Business Administration with a major in Marketing from Université du Québec à Trois-Rivières.

Sylvain Beaurivage Vice President, Food Services

Sylvain Beaurivage

Vice President, Food Services

Sylvain Beaurivage

Sylvain Beaurivage has over 25 years of service at Olymel. He has held more than a dozen different positions during his career, and thus has extensive experience with Olymel's operations and the food processing sector in general. As Vice President, Food Services for the past two years, he manages a team of forty persons across Canada, including 3 regional managers and two managers. Sylvain Beaurivage is very versatile, and was a pioneer in the introduction of Flamingo brand frozen products in Quebec. He was also actively involved in setting up a management system for fresh poultry plants as well as introducing a distribution system for eastern Ontario.

Lise Gagnon Vice President, Marketing, Research and Development

Lise Gagnon

Vice President, Marketing, Research and Development

Lise Gagnon

Lise Gagnon joined the Olymel team in December 2007. She is Vice President, Marketing, but is also responsible for research and development (R&D). She brings to the company over 20 years of experience in the food sector, and proven skills with the marketing tools and promotion and visibility strategies needed to successfully market products manufactured by Olymel. The challenges Lise Gagnon and her team must face daily in order to better feed the world include mobilizing her team around development of new products, finding innovative solutions that address consumer concerns for a healthy and balanced diet, and successfully marketing our brands. Her initiatives have helped Olymel win several awards, including the 2012 DUX for reducing the amount of sodium in its processed poultry products by 26 tons well before the target date set by Health Canada.

Services
Carole Potvin Vice President, Finance

Carole Potvin

Vice President, Finance

Carole Potvin

Carole Potvin has held the position of Vice President, Finance since April 2000. Her responsibilities in the company extend from financial and cost reporting, information systems, credit and collection, to process control and engineering. She joined Olymel in 1997, and had previously been an Information Systems Manager. She also worked at La Coop fédérée from 1989 to 1997, where, among other positions, she served as Manager of Accounting Services and Internal Audit Manager. Carole Potvin is a graduate of the École des Hautes Études Commerciales de Montréal (HEC) and University of Sherbrooke. She holds a Bachelor's degree in Business Administration and a certificate in environmental management. She has been a member of the Order des CPA du Québec since 1987.

Louis Banville Vice President, Human Resources

Louis Banville

Vice President, Human Resources

Louis Banville

Louis Banville has held the position of Vice President, Human Resources at Olymel since 2006. He and his team handle a wide range of files, including managing labour relations in all Olymel facilities and formulating compensation, benefit, staffing and loyalty policies. He also oversees formulation of training and skills development programs. Under his leadership and initiative, Olymel has garnered Mercure Awards twice in the Mercuriades competition run by the Fédération des chambres de commerce du Québec. The first Mercure was awarded in 2011 for the Everest program of customized continuing education for plant managers, supervisors, production managers and human resources managers. The second Mercure was awarded to Olymel in 2013 for its STAR program, an initiative that rewards the loyalty and commitment of its human resources. Louis Banville is also responsible for supporting health and safety prevention teams in their work, as well as advising human resources managers working in the various Olymel facilities and overseeing internal communication activities. Previously, Mr. Banville also served as Corporate Manager of Labour Relations in rounds of negotiations with the 25 Olymel accreditation units. From 1989 to 1998, he was successively Advisor, Human Resources and Human Resources Manager for three facilities operated by Turcotte & Turmel, a former subsidiary of La Coop fédérée.

Sylvain Fournaise Vice President, Food Safety and Technical Services

Sylvain Fournaise

Vice President, Food Safety and Technical Services

Sylvain Fournaise

Sylvain Fournaise joined Olymel in April 1998. He holds the position of Vice President, Food Safety and Technical Services. Since joining the company, he has orchestrated the development and implementation of corporate programs such as quality management and food safety, animal welfare, crisis management and business continuity, product traceability, biosecurity of facilities, SQF certification and many other important files. He heads up a team that is responsible for quality assurance programs for all Olymel slaughterhouses and processing plants in both the pork and poultry sectors. He is also in charge of the veterinary service, the animal welfare policy, labelling, exports, biosecurity and traceability. Additionally, he is responsible for relations with regulatory authorities in various levels of government.

Sylvain Fournaise has more than 27 years of experience in the food processing industry, including 12 years in key positions at the Canadian Food Inspection Agency (CFIA), where his work was recognized by the Agency with its highest distinction: AgCellence. He is actively involved in several industry committees, including the Canadian Meat Council, the Canadian Poultry and Egg Processors Council, the Canadian Pork Council, Les éleveurs de porcs du Québec, the Initia Foundation, the Canadian Meat Science Association, and many others. Recognized by his peers and by the food industry for his passion for the science of meat, he is a sought-after speaker as well as a university lecturer, dedicated to preparing the next generation industry leaders and ensuring continuity of expertise. Sylvain Fournaise holds a Doctor of Veterinary Medicine degree (1985) from the Faculty of Veterinary Medicine of the University of Montreal in St-Hyacinthe and a Master of Science and Food Technology from Laval University.

Claude Bourgault Vice President, Inedible Products and Energy

Claude Bourgault

Vice President, Inedible Products and Energy

Claude Bourgault

Claude Bourgault joined Olymel in November 2009 and holds the position of Vice President, Inedible Products and Energy. In this capacity, he is responsible for recycling of residual materials that are not intended for human consumption, and also seeks ways to improve energy efficiency in our processes and operations. After living and studying in the United States with his family in 1968, he returned to Quebec in 1975 to pursue a career in the processing of inedible products. During a 35-year career, Claude Bourgault has accumulated extensive experience in rendering, thermal energy and innovation. In particular, he devised a new biodiesel production technology. He can also claim to have built the only commercial plant utilizing this biodiesel technology in Canada.